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Wine and Spirits Industry Statistics

Applies to the US only (Canada, EU, Asia, Oceana, Africa and South America are not included)

Total  Number of Wineries in America  (9000 wineries)

https://www.sciencedirect.com/science/article/pii/S2212977415000162

https://www.wineinstitute.org/resources/statistics

2017 percentage of Americans who buy wine + spirits online (2% in 2016).

https://www.allvino.com/blogs/news-views-how-tos/online-wine-stores-in-the-us-vs-europe-china  

McMillan, R. (2016). 2016 SVB Wine Report. Silicon Valley Bank. Available at: http://www.svb.com/wine-report/

 

  • Ages of Americans who buy who buy wine online ( Average age of 39 years)

 

https://retail.emarketer.com/article/buying-liquor-online-remains-relatively-uncommon/58c71a5debd400016cd37b73

http://academyofwinebusiness.com/wp-content/uploads/2014/07/SMon04_Higgins_Lindsey.pdf

 

  • Ages of Americans who buy who buy spirits online ( Average age of 39 years)

 

https://retail.emarketer.com/article/buying-liquor-online-remains-relatively-uncommon/58c71a5debd400016cd37b73

http://academyofwinebusiness.com/wp-content/uploads/2014/07/SMon04_Higgins_Lindsey.pdf

 

  • Average eCommerce shopping checkout amount (average online conversion rate in US was 3% in 2016).

 

https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2017/01/the-truth-about-online-consumers.pdf

https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/

Percentage of US vs. Imported wine + spirits consumed 

https://ttb.gov/statistics/17winestats.shtml

https://www.ttb.gov/wine/wine-stats.shtml

http://www.worldstopexports.com/top-wine-importing-countries/

 

Number of American who travels to wineries for the day or weekend(30 million winery visits annually)

 

http://wineamerica.org/policy/by-the-numbers

https://www.sciencedirect.com/science/article/pii/S2211973617300399

Number of American who book tables via a mobile APP

https://www.sciencedirect.com/science/article/pii/S2212977414000039

Number of certified Sommeliers in America (149 with 125 men and 24 women)

http://www.courtofmastersommeliers.org/members/#2018

Number of non-certified Sommeliers in America

https://www.mastersommeliers.org/about  

Number of Restaurants with Sommeliers in America

https://www.mastersommeliers.org/masters/list

Number of wine bars in America (1739)

 

https://ttb.gov/foia/xls/frl-wine-producers-and-blenders-pa-to-wy.htm

https://www.ibisworld.com/industry-trends/specialized-market-research-reports/consumer-goods-services/food-service-drinking-places/wine-bars.html

Number of Weddings at Wineries

 

  • Number of millennials who consume wine and spirits (42% of all wine consumed in USA) 160 Million cases of wine.

 

https://civicscience.com/millennial-alcohol-trends-2017/

http://www.businessinsider.com/wine-trumps-beer-with-millennials-2016-2?IR=T

Number of millennials who travel to wineries

https://www.sciencedirect.com/science/article/pii/S2211973617300399

 

Reference list

Business Insider (2016). Millennials’ new drinking habit is stealing customers from beer companies. (2018). Business Insider. Retrieved 21 January 2018, from http://www.businessinsider.com/wine-trumps-beer-with-millennials-2016-2?IR=T

Court of Master Sommeliers (2018). Members – Court of Master SommeliersCourt of Master Sommeliers. Retrieved 21 January 2018, from http://www.courtofmastersommeliers.org/members/#2018

Garibaldi, R., Stone, M. J., Wolf, E., & Pozzi, A. (2017). Wine travel in the United States: A profile of wine travellers and wine tours. Tourism Management Perspectives23, 53-57.

Garibaldi, R., Stone, M. J., Wolf, E., & Pozzi, A. (2017). Wine travel in the United States: A profile of wine travellers and wine tours. Tourism Management Perspectives23, 53-57.

Higgins, L. M., Wolf, M. M., Bitter, R., & Amspacher, W. (2014, June). Click Ship, Sip: Who is the Online Wine Buyer. In Proceedings of 8th International Conference of the Academy of Wine Business Research refereed paper.

IBISWorld. (2016). Wine Bars in the US Market ResearchIbisworld.com. Retrieved 21 January 2018, from https://www.ibisworld.com/industry-trends/specialized-market-research- reports/consumer-goods-services/food-service-drinking-places/wine-bars.html

McMillan, R. (2016). 2016 SVB Wine Report. Silicon Valley Bank. Available at: http://www.svb.com/wine-report/

Allvino (2018).Online Wine Stores in the US vs. Europe & China. (2018). Allvino – Buy Wine Online – The Best Online Wine Deals – (Official Site). Retrieved 21 January 2018, from https://www.allvino.com/blogs/news-views-how-tos/online-wine-stores-in-the-us-vs- europe-china

Thach, L. (2015). A letter by the Regional Editor for North America: Snapshot of the North American wine industry-The Challenges of growth. Wine Economics and Policy, Vol. 4, no. 1, pp.1-2

The Wine Institute. (2018). StatisticsWineinstitute.org. Retrieved 21 January 2018, from https://www.wineinstitute.org/resources/statistics

TTB (2018). TTB | Wine Statistics. (2018). Ttb.gov. Retrieved 21 January 2018, from https://www.ttb.gov/wine/wine-stats.shtml

Workman, D. (2018). Top Wine Importing CountriesWorld’s Top Exports. Retrieved 21 January 2018, from http://www.worldstopexports.com/top-wine-importing-countries/

Civic Science (2017). Civicscience.com. Retrieved 21 January 2018, from https://civicscience.com/millennial-alcohol-trends-2017/

TTB (2018).Wine Producers And Blenders. Ttb.gov. Retrieved 21 January 2018, from https://ttb.gov/foia/xls/frl-wine-producers-and-blenders-pa-to-wy.htm

Invespcro (2017). The Average Website Conversion Rate by Industry (updated for 2017)Invespcro.com. Retrieved 21 January 2018, from https://www.invespcro.com/blog/the-average-website- conversion-rate-by-industry/

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